Ensure your hours and address are correct, add photos and videos, and respond to all reviews. Optimizing your Google Business Profile profile is the first step you’ll want to take. If you run a business with a physical store, use Google My Business (recently remained Google Business Profile) to claim your business listing and appear on Google Maps, in the Knowledge Panel, and in the Local Pack. Alternatively, you can use a very nice Chrome extension called Keywords Everywhere that will display keyword volume, CPC, competitiveness, and trends of a given keyword right in GSC. But how do you decide which topic/keyword is really worth the effort and a lot of people are actually searching for that? You can plug a given keyword into Google Keyword Planner or any other keyword tool. If you write an in-depth guide (or whatever the search intent for that specific topic is) targeting such a topic and making sure the internal linking of that new blog post is done well, Google will surface your site for that term even more. I strongly recommend going through these in search of new blog post ideas because Google already recognizes that your site talks about these topics and shows it in SERPs. In many cases, these are the topics that you touch upon but do not exhaust fully.
Possible new topic ideas are usually the keywords for which your site ranks on the second, third, or fourth page. I always recommend going through the data in the Performance report when looking for new topic ideas and possible quick SEO wins. This is really a great place for you to check what your site is ranking for and what keywords people type to find your site. The Performance report shows you the queries for which your site gets impressions and clicks. a simple trick on how you can make more sense out of the data in GSC. Olga Zarzeczna is also a fan of GSC - here's how she uses it: Dominic Woodman also created a 'Search Console Data Downloader' you can use in your browser which is really useful!Īccess Search Analytics for Sheets and the Search Console Data Downloader by Dominic Woodman to enhance GSC capabilities. Build a Data Studio report and connect to Search Console 3. Get performance data into Sheets with the Search Analytics for Sheets add-on 2.
In there, you're restricted to a maximum of 1,000 rows, so you're much better off using free alternatives that integrate with the Search Console API to get the maximum amount of rows. If you're just using the Search Console performance report as your default for reporting and understanding your search data, you're missing out. See below how Andrew Charlton, Managing Director of Crawl Consultancy, likes to maximize GSC's capabilities: Access information like clicks, impressions, CTR, and average positions of keywords.Test individual URLs to see how Googlebot interprets them.It allows you to see the exact issues that Google sees when it crawls and indexes your site. Why we like it: There’s no better way to identify and fix issues related to your Google search performance than straight from Google itself. GSC reports common errors, including Index Coverage, Core Web Vitals reports, and Mobile Usability. It allows you to measure your site’s search traffic, find out which keywords your site ranks for, and identify technical errors. Google Search ConsoleĪnother must-have tool for any SEO is Google Search Console. Even if you’re an SEO novice, you can easily use Google Analytics to demonstrate success - or failure - with evidence and data. Why we like it: It’s the most cost-effective analytics tool (free!) for businesses of all sizes. It can also give you valuable insights about your audience, including where they’re located, what kind of device they use, and their demographics.
Even if you rely on paid SEO tools, using GA is essential for analyzing site traffic over time. Google Analytics is a popular free tool that provides in-depth data about your website. Discover some of the best free online SEO tools available.
Google alone provides several helpful ones, and software suites often provide free versions of some of their tools as well. No matter if you’re a beginner or an SEO pro, there are plenty of useful free tools out there. Read on to learn more about 53 of our favorite tools and let us know if we missed anything! Free SEO Tools From local SEO tools to keyword research tools and more, there’s something for every marketer. Below, we’ve broken down both free and paid SEO tools into different categories to streamline your research.
Whether you’re looking for free SEO tools or for a more comprehensive SEO suite, there are plenty of options available.